Prof. Aslıhan Nasır recevied her Bachelor's degree in Economics and MBA degree in International Management from Istanbul University. In 2004, she earned a Ph.D. degree in Marketing from Bogazici University. In 2005, she joined the Department of Management Information Systems at Boğaziçi University and she is currently Professor of Marketing at the same department. She is the author of several articles and research reports that are published in prominent journals and conference proceedings. Her research and publications focus on brand management, consumer behaviour and e-marketing. She has also publications in the higher education journals such as Journal of Education for Business, and Yükseköğretim Dergisi/Journal of Higher Education. Her current research about higher education concentrates on sustainability and quality assurance. She's been the member of Higher Education Quality Council. She's also the member of Scientific Committee at URAK (Cooperation of International Competition Research). She's the vice chair of Trade Committee (Marketing and Sales) at Mesleki Yeterlik Kurumu (MYK-Cooperation of Vocational Qualifications). She'd been at the organization committe and editorial board of International Higher Education Congress: New Trends and Issues. She is currently serving as Member at Higher Education Quality Board. Her foreign language is C2 level in English in addition to drafting and presentation skills.